When looking into existing apps and their designs I referred back to the Nike Training App. The app uses mock ups of what it looks like on a phone as the advertisement and places a range of them together. It is very simplistic and clean meaning that it is very clear.
I then looked a some other posters for apps. When looking at posters I noticed that not many of them tend to use photography unless it is on the app mock up. The third image above uses photography but a very simplistic image that is not too overbearing as it could take away from the purpose of the poster which is to look at the app. The other poster are both very simplistic and clean in the same way that the Nike ones are. Again using mockup and a small amount of detail that is needed for the app.
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