When starting to design the posters I initially was looking at the use of imagery so used placeholder images which I'd found online just to see what the designs would look like with the style of image that I was thinking about using. I though the use of black and white imagery would be best as it wouldn't be too overpowering due to the lack of colour. I then placed the app icon with the logo against the background to see how it would look.
I then went onto experiment with the use of one of the mockups of the app against the background and the use of just the white logo. The logo on its own didn't stand out very well against the background in the design though.
I went back to the use of the app icon with the logo on it and places it with the mock up images. I then wrote a small sentence for each poster explaining what the app is all about. I decided at this stage to do a series of three posters that are similar but with subtle variations. I also added a QR code which would be used by people to scan and download the app with ease. The white writing did not stand up very well against the imagery however. I therefore decided to try removing the imagery. This would make the designs more representative of my app due to the lack of photography used in the app and also from the research into app poster there are many that don't use imagery.
I then placed the same designs onto a plain blue background. This worked better for the information I wanted to standing out however I was not sure about the white box around the phone from the mock up images. From looking at research of other poster designs for apps this was not something that tended to be done.
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