Idea Development
The questionnaire led me to understand that rather than looking at doing a campaign it could be more effective for me to look at creating something that will help people to feel more included and less intimidated in the gym atmosphere. I therefore decided that a better solution in response to my dissertation would be to create an App which is based on being more inclusive. Therefore it means it needs to be gender neutral. I will look at creating an App that is for beginners, giving them the little bit of confidence that it needed for them to start up training. By giving them programmes in an App it removes the worry and intimidation that they will be doing things wrong if they go to the gym.
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