OUGD401 - Chosen Quote

COP Essay:

Chosen Quote:

Jansson-Boyd, C. (2010) Consumer psychology. New York: McGraw Hill Education.

• 'Many studies have found that both women and men do not believe that their current body form is attractive... Research has repeatedly found that physically attractive individuals are perceived by most to be socially more desirable than those that are perceived as being unattractive, something that is likely to have been reinforced by consumer societies…'

Key terms: Gender, body image, gender and advertising, gender and the media, gender representation, gender and branding, gender and consumer society

• Gender relations/representations
• How gender, sexuality, health, attractiveness is portrayed in the media
• Fitness and health?
• Gender representation, the media, advertising gender relations.
• “physically attractive individuals” - Subjective.