Introduction:
- Why is there an inclusivity issue in the gyms?
- New trend.
- Growing public concern.
- Socially trying to be more inclusive so should the places we visit.
- Stereotypes of gyms.
Missing - Inclusive architecture. What does it look like? Does segregation work? Should it be a choice? Purpose?
Ideas about body image against ideas about inclusivity.
Context and Themes:
- Inclusivity meaning - and in architecture.
- Body Image Theories - relate to inclusivity.
- Advertising and marketing theories.
Advertising theory - Vance Packard, Hidden Persuaders.
Questionnaire - Talk to members.
Photograph Virgin as a case study? - relate to architectural theories.
Practical:
Campaign
Consumer/client expectations.
Ask how existing imagery in comparison to inclusive imagery makes people feel.
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