Social Influence - Specific actions that have predictable outcomes on the human behaviour.
Article: Persuasion in Design, Elisa del Galdo.
Progress Disclosure - Learning is difficult die to storing information being a high energy, high focus process.
Information needs to be presented in a certain way for it to be easier to absorb.
Links between layout design/editorial design and the absorption of information?
Von Restoff Effect - When something is different it is remembered. (Isolation design)
Anchoring Bias - We rely heavily on the first piece of information we see.
Pavlovian theory of classical conditioning - experiment: Pavlovs dog. Implications in designing: Classical conditioning can influence the behaviour of observers who believe an action or image work to associate an idea with an emotional response.
Psychoanalysis and Brand Design:
Both look at the identity of a person - one of a company organisation or institution.
Psychoanalysis: Method that reveals the way in which a person gives meaning to the and imagines the reality.
Brand Design: Visual representation of an entity such as an institution, organisation or company.
Could psychoanalysis be use when designing a brand?
Affect:
- Social Psychology
- Process by making these
- Meaningful in response
- Logical responses
- How to make a brand logically
Create a Sports Brand?
New Brand? Re-brand?
Using old and new psychological theories.
What is the latest in the sports world?
Body Image.
Substance abuse.
How can this help and influence the development of a positive sports brand?
Trends.
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