Wednesday, 25 April 2018

OUGD501 - Gender Neutral Campaigns

John Lewis:

  • no longer going to use ‘boys’ and ‘girls’ labels on children’s clothing to show that they understand the complexities of gender and that they support the idea that children shouldn’t have to grow up restricted by gender stereotypes. 



H&M:

H&M adding a non-gender-conforming apparel to its repertoire by launching a unisex line called Denim United. This line consists of a variation of denim pieces from jeans to jackets. All the items in the line are also made from sustainable material such as organic or recycled cotton. H&M spokesperson Marybeth Schmitt stated “It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style. Fashion should always be inclusive.”


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