Type - Production and Distribution Part 2

Type - Production and Distribution Part 2

Shelley Gruendler - "Since typography is a communication method that utilizes a gathering of related subjects and methodologies that includes sociology, linguistic, psychology, aesthetics and so much more..."

Type is language based. In the modern day it has moved from oral tradition to visual as it is a representation of what language looks like.

The Bauhaus was the first time in which many different creative backgrounds worked together on type. It developed the relationship between form and function. It was discovered that the most important element when working with type is that less is more and this is still relevant today. This was the first time that the industrial age had a visual and so commerce started to drive design, production in bulk is graphic design as we now it being born.
These ideas are elements that have stayed within graphic design, nothing ever goes away, it gets looked at again and added to.

1957 was the next point in time in which something of significance happened, Max Miedinger created the typeface helvetica. Helvetica was created as the dearest, most concise font that had stripped away anything unnecessary. This therefore was using the element that less is more and that form follows function. Helvetica being designed was a benchmark of modernist type and was proven by trade and commerce. After this event we have now gained type designers.

In 1990 Steve Jobs introduced the first Apple Mac to sell for less than US $1000. This shifted typography and design became democratised. This changed type and design to as we know it now.

Ellen Lupton - "By making itself evident, type can illuminate the constructon and identity of a page, screen, place or product"

In 1994 Vincent Connare created comic sans ms. This was the first casual script typeface that was a sans serif design.

In 1990, Tim Berners Lee created the www (world wide web) and gave it to the world for free.

Bill Gates in 1995 created Internet explorer. This developed the foundations of layout design/ template based on browser design for the next 18 years.

Type was used world wide and many different designers began to incorporate type into their work. In 1977 Jamie Read created culture surrounding punk, an example is the sex pistols. Post punk went back to the idea of the Bauhaus. In 1979 Barbara Kruger used type and language to look at the modernist view of communication.

In 1992 David Carson who was a modernist redesigned typography. He looked at design based on heritage and took it back to the idea of the Bauhaus. It was the beginning of the aesthetic evolution, a different way of thinking and designing.